Responsive/Mobile-ready - Ecommerce - Prestashop - Retail
ETL Gifts (formerly Eight-Til-Late) is a renowned giftware shop in the centre of Roscommon Town. The owner attended the "Plan & Optimise Your Business Website" programme we facilitated on behalf of Local Enterprise Office Roscommon back in 2014 and recognised that their current website was not meeting the requirements of the business, in particular with regards to search rankings for some areas of specialism such as framing and Annie Sloan Chalk Paint.
To replace the previous brochure website, we installed a fully ecommerce-ready Prestashop site. Initially, the purchasing functionality has been turned off and the website is in "catalogue-mode" only, which means the client can take advantage of all easy-to-use cataloguing functionality of the backend manager without having to put order fulfilment processes in place within the business. However, should the client wish to move towards full ecommerce in the future, then it is just a matter of entering prices, a shipping charges structure and switching sales on without the need to invest in another new architecture. (Please note that the catalogue-only mode is also available with price-display.)
The new website features a full section on framing and Annie Sloan Chalk Paint which has now elevated ETL Gifts to appear in online searches for relevant location-based keywords. Furthermore, Workshops can be booked directly on the website via Eventbrite links.
From a design point-of-view, we worked with the Prestashop default theme but customised it to suit the ETL Gifts brand colours and fonts.